Content generation

Content is essential nowadays, this challenge aims to address the development of creative, original and value-added content based on data from social networks and the internet. These contents will be related to our market and products (professional power tools), will address the trends and interests of professional users (carpenters, builders, electricians, installers, etc.)

Based on the above premises, the causes are found in:

- Relevance of content in any marketing strategy of companies today.
- Relevance of content consumption through social networks.
- Dynamism of end user interests.
- Due to the high speed of content consumption on social networks, it is difficult to generate content at the pace of the latest trends and needs of end users.

In this context, the objectives of this Content Generation Challenge are:

- To analyse content on social networks (focus on FB, IG and YT) and the internet to detect those in trend and related to our brand and products that respond to the needs of end users.

To submit your solution we need you to include the following button:
- Contact person
- Name of the solution
- Brief description of the research